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About Dan

When dealing with Mr. Hertz, I’m sure you’ll find this former sommelier will only provide material of champagne quality — he’s definitely no vin ordinaire. (Ray Djuff, Senior Copy Editor, The Calgary Sun)

Fine wine and spirits appraiser, consultant and educator providing valuation, collections management, product selection and curation, menu development, staff training, event speaking and consulting services for enthusiasts and the trade.

I have been instrumental in developing successful beverage programs at golf courses, private clubs and restaurants; spearheading and hosting events; consulting with retailers and private collectors on purchasing needs; and providing valuation services for divorce attorneys, insurance carriers and other individuals and organizations.

A prolific critic, I have written more than 150 wine, beer and spirits articles, co-authored a celebrity cookbook and judged internationally. Most recently, I wrote the “Beverage Insider” column for Pro Shop Magazine — Canada’s leading on-premise golf club magazine.

In 2010, I became one of a few professional fine wine and spirits appraisers in North America, passing the Uniform Standards of Professional Appraisal Practice exam; and had the privilege of developing a fine wine exam for the Appraisers Association of America (AAA).

Clients value my commitment to delivering remarkable customer experiences; my judgment, business acumen and communication skills; and that my wealth of experience, product knowledge and exceptional palate facilitate successful brand and business outcomes.

Let’s work together to enhance your product mix, manage your collection, improve product sales, increase profit margins, and create long-lasting guest experiences and engagement!

Résumé and Portfolio

View Dan Hertz's Résumé and Portfolio (pdf)


In meeting Daniel, one is immediately struck by his warmth, courtesy and unimposing nature. Once you get to know Daniel, you quickly realize that your initial feelings were correct and that you are dealing with a man who is very bright, articulate and people-centered. (Dr. Gary Krivy, Registrar, The University of Calgary)

A self-motivator...with a positive attitude.(Kit Poole, Special Sections Editor, The Calgary Sun)

A well-earned reputation as an excellent wine critic, whose approach to the subject is always fresh, innovative and completely objective. (Viv Stainforth, President, The Australian Wine Society)

A man of high integrity and creativity....My entire team of traveling winemakers valued his expertise and communication skills.(Susan Spence, Vice-President, The New York Wine and Grape Foundation)

When you recommend a wine, we feel very confident that we will not be disappointed if we buy it. (Chuck Rose, Owner, Green Street Restaurant)

His broad knowledge and his ability to teach and explain the products was invaluable to me and my customers. (John Murphy, Manager, The Bow Valley Club)

The knowledge and advice that you shared when helping with our wine list was invaluable and much appreciated. It was fun, and so easy to become a wine 'expert' under your tutelage, and now I have confidence recommending wine selections that are completely appropriate for whatever dish my clientele selects. (Manley Shaver, Owner, Karma Cafe Gallery)

I have witnessed your work assisting restaurant managers with their wine programs and have no hesitation in recommending that others contact you for advice and opinion. (Rick Bain, Territory Manager, Vintage Consultants)

Feedback from your presentation has been incredible...Thank you for sharing your enthusiasm and wine knowlege with our customers, adding value to our products. (Susan Giacomin, Manager, Focus Wine & Spirit Merchants)

I would like to take this opportunity to congratulate you on the smashing success of the "New York Wine Fair"...Of the many tasting events I have had the opportunity to attend this was by far the most interesting and unusual. (Dr. Albert Lui, Attendee)

I have never seen such interest from so many people in the trade. They’ve come out en masse for your show! (Wendy Picciotto, Owner, The Wine Gallery)

Let's work together!

Contact Dan